Innovation is in our DNA
Praemium was established in 2001 with the mission to simplify and streamline the complex and time-consuming process of wealth management. Recognising the potential for technology to revolutionise the market, Praemium set out to develop a next-generation platform that provides an exceptional client experience.
Through collaboration with wealth management professionals, Praemium crafted its platform to offer maximum flexibility, allowing advisers and private wealth managers to tailor solutions to meet the needs of clients both big and small across custody and non-custody solutions to provide a unified view of a client's total wealth portfolio on a single platform. Today, Praemium's platform administers and reports on over $230 billion in FUA for some of Australia's largest and most reputable institutions, private wealth firms and advice practices. With the goal of providing the most comprehensive and engaging investment and reporting experience for advisers to efficiently manage the wealth of Australians, Praemium is dedicated to delivering innovative technology and exceptional service to its clients.
Praemium has always been a pioneer, from launching the most comprehensive non-custody offering in 2001, an offering that remains unmatched today, we were the first platform to launch SMAs in 2005. We launched into the UK market taking extensive learnings from a larger more complex landscape and delivered further platform enhancements ahead of their time to the global markets we served.
Identifying a growing need to unburden our clients from time-consuming administration we launched our Third Party Administration which has grown dramatically in a short time and acquired Powerwrap in 2020 to enhance our technology, service and products to the private wealth market.
In 2021 we took the decision to focus solely on the growth opportunity in the Australian market and divested our International business to Morningstar.
Our growth story has been exciting and over 22 years we've remained committed to our goal - providing the best technology and product solutions that enable advisers to deliver great outcomes for their clients.